September 22, DADA held its premier product showing and press conference at 上海老碼頭的水舍酒店. Founded in 1995, New York, DADA Supreme has established itself by offering the latest sports apparel trends for over 20 years. DADA Supreme has been playing an influential role in the Hip-hop culture, and continues its involvement among various music, dance, and street basketball venues.
West 4th St. station is approaching, passengers traveling to Brooklyn basketball court please get off here.
We take you on a ride along on this New York Subway, heading back to DADA SUPREME Square, where we can witness some of DADA’s greatest moments!
2:00pm Media exposure begins
President姜豐年 also announced his plans for the China market, while expressing his determination for tackling the entire market. The internet + sports + fashion apparel = DADA’s future path!
DADA’s regional manager in China许明翰says, “DADA has been deeply involved in the hip-hop culture. This year, we invited the infamous streetball team, “Court Kingz”, lead by Hot Sauce, to tour China’s street scenes. In the US, basketball and hip-hop often goes hand in hand. We want to launch the DADA branding through the basketball scene, then introduce it to the hip hop culture. We purposely invited the press to this court, because we want to create the atmosphere and feel of New York.
DADA’s branding manager周崇伟 states, “ This time, in the classic, iconic design section of the exhibit, we brought back many memories of the early years of the brand, as well as announce the production of retro designs.
DADA’s chief designer, Lantz Simpson, was on the scene.
The classic designs brought back much memories.
6:30pm Let’s get the party started!
A sensual performance by The cheering squad of由浙江廣廈, led by Hello Miss.
顏鵬took down the 3 point shooting contest
By far the most crowd attracting event the slam dunk contest, won by褚文浩.
The online fan raffle prize, pair of DADA Performance Running shoes.
internet + sports + fashion apparel = DADA’s future path!